Coliseum

2025

2025

BRAND DESIGN

BRAND DESIGN

Coliseum, Challenge Everything

Coliseum is a decentralized gaming platform designed for real competition, no bots, no cheats, just skill. By leveraging blockchain technology in a seamless way, Coliseum connects players, studios, and brands in a fair, thrilling environment.


I had the opportunity to define the art direction and visual identity of the platform, merging gaming culture with Web3 aesthetics. From branding to UI components, my focus was on creating a bold, immersive experience that speaks to both gamers and tech-savvy users.


Through dynamic visuals, high-impact layouts, and a refined design system, I helped bring Coliseum’s vision to life: a competitive playground where skill is the only currency that matters.

A Logo Shaped by the Arena

The Coliseum logo is a 3D “C” inspired by the iconic structure of the Roman Colosseum. Its circular, layered shape reflects the spirit of competition and the endless loop of gameplay.

This architectural reference also drives the motion design, with rotating text and spirals that echo the arena’s energy and intensity.